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In-House Content Creator (NYC-Based)

$3,000/month • Hybrid NYC • Flower-Powered Wellness Brand

About The Qi

The Qi is a NYC-based wellness brand creating sensory, nourishing rituals through whole flower teas. Our mission is simple: help people feel more alive, connected, and in awe every single day.

We’re expanding rapidly on TikTok — and we’re looking for a magnetic, culturally fluent Content Creator to help us grow. This is a chance to help build a universe-brand rooted in beauty, ritual, storytelling, and TCM wisdom.

You’ll co-create with our founder, Lisa, and help shape the emotional, visual, and cultural heartbeat of The Qi.

Role Overview

We're hiring an In-House Content Creator who can own content from strategy → filming → editing → posting.

The ideal candidate is NYC-based, aesthetically obsessed, plugged into wellness and Asian/TCM-informed culture, emotionally intelligent, and knows hooks, story telling and CTAs.

Responsibilities

Content Strategy & Planning

  • Build a monthly content calendar for TikTok (then repurpose for IG + YouTube).

  • Ideate concepts aligned with brand campaigns: flower tea benefits, TCM knowledge, beauty rituals, founder stories, launches, bloom moments, events, seasonal promos.

  • Turn founder-led moments into high-impact short videos.

Social Media Execution

  • Post 3 TikToks per day (repost all to YouTube Shorts; select best for IG Reels 3–4x/week).

  • Write high-converting captions.

  • Ensure tone, vibe, and visuals are consistent with The Qi brand universe.

Analytics & Optimization

  • Track weekly KPIs: reach, follows, saves, shares, CTR, conversions.

  • Identify trends, test new formats, and refine content based on what’s working.

  • Bring weekly insights + ideas for improvement.

Collaboration & Filming

  • Film in-person with Lisa once per week at our Flatiron NYC studio (non-negotiable).

  • Capture content at tastings, events, pop-ups, and collaborations when we have them (maybe 2-3 times a month).

  • Edit all content and ensure timely posting.

Creative & Cultural Fluency

  • You understand hooks, emotional storytelling, and scroll-stopping intros.

  • You infuse humor, fun, and emotional resonance into everything you touch.

  • You can make simple moments feel cinematic, meaningful, or delightful.

Requirements

Must-Haves

  • At least 1–2 years as a content creator (agency, brand, or self-run).

  • Strong understanding of wellness OR curiosity and passion to learn TCM principles.

  • Proven track record of growing accounts or creating high-performing content.

  • Strong copywriting (warm, funny, engaging, emotionally connective).

  • Strong aesthetic taste (we’re a beauty-forward brand).

  • NYC-based & available weekly for filming.

  • Video editing skills (CapCut, Final Cut, Adobe, etc.).

  • Understanding of TikTok/IG SEO and best practices.

Nice-to-Haves

  • Experience shooting founder-led content.

  • Familiarity with Asian culture, herbs, flowers, tea, and TCM concepts.

  • You already drink tea or love sensory rituals.

Who You Are

  • Emotionally intelligent, self-aware, and easy to collaborate with.

  • Curious, warm, funny, grounded, and creative.

  • Passionate about wellness, flowers, rituals, beauty, and storytelling.

  • Calm energy but driven and proactive.

  • You want to grow long-term with The Qi and help build a brand that shifts culture.

Growth, Benefits & Perks

30-Day Paid Trial

We start with a 30-day trial to ensure mutual fit, workflow, and chemistry.

Long-Term Growth

Opportunity for promotion, role expansion, and higher compensation.

Perks

  • Free flower teas (all the blossoms you can drink!)

  • Employee discount on all products

  • Behind-the-scenes access to the future of wellness + beauty

  • Co-create the evolving Qi universe: rituals, worldbuilding, storytelling, and community





Marketing Intern (6-Month Role)
NYC – In-Person at The Qi Studio

About Us
The Qi is a flower wellness brand based in NYC, specializing in whole flower teas and rituals that bring beauty, healing, and connection into daily life. We host weekly tasting events and community experiences at our Flatiron studio. Come join us to learn, grow, and bloom together. 

The Role
We’re looking for a creative, community-driven Marketing Intern to join our team for 6 months. This role is perfect for someone who loves wellness, tea, and building meaningful connections both online and in person. Starting Sep 6th, 2025.

Key Responsibilities

  • Community Building: Help nurture and engage our growing community of tea lovers, wellness seekers, and creatives.

  • Studio Hosting: Own our Studio Saturdays from 12:30 PM – 6:30 PM (open hours 1:00 PM – 6:00 PM) — setting up, welcoming guests, serving tastings, helping check out customers with purchases, creating a memorable customer experience, and encouraging 5-star Google reviews.

  • Content Support: Assist in creating engaging social media content by filming/capturing Studio Saturdays.

  • Event Support: Help plan, reach out, and execute special studio events, collaborations, and influencer tastings.

  • Marketing Projects: Support campaigns and community outreach as needed.

Who You Are

  • Passionate about wellness, tea, and community building

  • Warm, welcoming, and comfortable hosting in-person experiences

  • Strong communicator (in person + online)

  • Organized, reliable, and proactive — able to take initiative/problem solver 

  • Creative eye for content and storytelling

  • Bonus: Experience with social media, events, or hospitality

Details

  • Commitment: 6 months

  • Hours: Saturdays (required, 12:30 PM – 6:30 PM) 

  • Compensation: Paid internship $600/month with the opportunity for promotion and a raise after 3 months. Plus, earn 5% commission on Studio Saturday sales exceeding $500.

How to Apply
Apply via hello@the-qi.com with subject: Marketing Intern - [YOUR NAME]. Please include your resume and a brief statement on why you’d like to be a part of The Qi. Good luck!