Iman Alem, Fashion Stylist

This week's flower person is the lovely Iman Alem, a fashion stylist and consultant based in London. With a career over ten years long in the fashion industry, Alem has refined her unique eye for style to create an array of memorable looks. She has also styled for NET-A-PORTER and ASAI, which can be found on her website and Instagram

In this interview, we chat about the cultural significance of flowers, Iman's soon-to-be-launched sustainability project, and the bonding comfort food brings to all! 

Hi Iman! Tell us a little bit about yourself and what you do.

My name is Iman Alem, I am a London based fashion stylist and consultant. I style campaigns and editorials for brands and magazines, my work consists of editing the best clothes for a story and creating inspiring imagery in close collaboration with photographers. I also help young designers and brands take a more sustainable approach to fashion through consultancy. I strongly believe that we need to make a quick change and fashion being one of the most polluting industries must take a stance and take action fast. 

iman alem

There has been a positive culture shift around the world in championing change within the fashion industry to make it more sustainable. Where are you from and where do you call home now?

I am French/Algerian, I grew up between Paris and Algiers. I moved to London in 2014 and is where I call home.

And where did your love for flowers come from or what first drew you to flowers? 

To me, flowers are nostalgic memories of family, a nod to my background and culture. Floral flavors are a staple in North African/Arab cuisine so my first memories of flowers are in Algiers where I grew up eating food made by my grandmother that smelt and tasted of rose and orange blossom water.

iman alem bed

Rose and orange blossom water sound divine and I adore the cultural significance flowers can hold! Also, we actually have a rosewater toner recipe! What are you working on at the moment?

My friend Nike Forrest and I are working on a sustainable Eshop dedicated to unique curated homeware and lifestyle objects launching in 2020. It’s a project I’m really excited to launch and work on. Stay tuned!

That's really awesome to hear--and to see the gorgeous photos included for this post! What are some inspiring words you love and live by?

Perseverance always pays off, I have it tattooed on my back in Hindi.

Amen to that, consistency is key! Speaking of consistency, what’s a daily ritual that’s made an impact in your life?

Exercising. I have only started this year as I’ve always hated it but it has made a huge impact on my mental and physical wellbeing. I went freelance this year and it has helped me structure my days to have a daily morning routine. 

iman alem home styling

Routines keep up on track for wellness! What are you drinking and eating currently?

I am terrible at drinking water so instead, I drink 2 liters of fresh mint tea every day. On cheat days, I love a good glass of orange wine. When it comes to food, I try my best to be as healthy as possible but I’ve recently started making roasted butter pecans and I can’t stop eating them. SEND HELP!

Oh my goodness, you had me at roasted butter pecans...definitely a comfort food! In general, what brings you the most comfort?

Food. I love to eat, I love feeding people and I love to cook, it’s the only moment where my brain stops thinking and just focuses on the task ahead, I find it very therapeutic.

iman alem curated homeware

I love how food has the power to bring people together, always. Who is someone that had the most impact on your life for the better? 

My husband.

Where do you find inspiration or what have you found super inspiring lately?

People who stand up for what they believe in, I find that very inspiring.

Quickfire Qs

  • Favorite affirmation? You can do it
  • Favorite book? Americanah by Chimamanda Ngozi Adichie 
  • Favorite food to cook? Anything with cheese
  • Favorite city? Paris
  • Favorite movie? I don’t think I have one
  • What is one advice you would tell your “younger self”? It will all be alright in the end

If you would like to find more about Iman and her work, her socials are linked below:



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