Alex Daly is the founder of Vann Alexandra and DalyPR. She is the industry’s “Crowdsourceress,” a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Dubbed a “Kickstarter queen,” “crowdfunding guru,” and “wunderkind”, she has managed crowdfunding and PR campaigns for Oscar-winning filmmakers, Pentagram partners, MIT Media Lab inventors, Neil Young, Joan Didion, and the female-led musical sensation TLC. In 2017, Alex authored her first book, The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, published by Hachette. Originally from Miami, Alex attended Vanderbilt University, where she double majored in Spanish and Philosophy Honors, and minored in Film.
What is your typical day like?
I get up around 7:30, chat with my boyfriend about our days ahead, make coffee, go on a short run, and get ready for work. I then either work from home for a couple hours, take an in-person meeting, or head into the office. My days are filled with meetings, phone calls with clients, pitching stories, and brainstorming fresh new ideas with my team.
I work in PR, so I have events most evenings—whether it’s drinks with journalists, dinner with clients, or a party. By Friday, I am tired! So, I try to take it easy on the weekends.
Which parts of your day do you find stressful, if any, and how do you manage those moments?
I get overwhelmed when having to manage difficult clients. We work in the services industry and when a client is unappreciative, or unkind, it can take a toll.
I also have anxiety, and to cope I do more work to serve as a distraction—which can end up exacerbating the anxiety. I am currently trying to work on creating a better balance.
In these moments, I go on a walk, call my parents (who are entrepreneurs themselves and also my best friends), listen to music. I love coming home and cooking food and having a glass of wine with my boyfriend, too. It feels safe and incredibly comforting.
What are your usual self-care habits, if any?
Other than exercise, therapy is my supreme self-care ritual. I have been in therapy for years, and can’t imagine my life without it.
A couple years ago I also became really obsessed with caring for my skin—doing facials once a month, developing morning and night skincare habits of cleansing, toning, and moisturizing. Then I came across an article in The New Yorker in 2017 titled “The Year That Skin Care Became A Coping Mechanism.” It could not have been more timely!
What is the most transformative book you have read?
I have two, tied for first! Mary Karr’s memoir, Lit—which explores alcoholism and recovery, familial relationships, and the complexities of being a woman—and Raymond Carver’s short story collection, What We Talk About When We Talk About Love. Carver has a way of crunching the most complex feelings into the shortest sentences possible. When I wanted to be a writer, I basically just imitated him as much as possible.
If you find out you only had a week left to live how would you spend it?
With my family, being active, listening to amazing music, and eating the best food.
To you, where is the most fun, interesting or cool spot in your city?
My boyfriend and I are comfort food lovers. Our favorite place is Roman’s, a wonderful Italian restaurant a couple blocks from our apartment in Fort Greene. The menu changes daily, and the dishes are absolutely delicious. (Have you ever come across a restaurant where everything is perfectly salted?) We probably go about once a week, sit at the same cozy spot at the bar, have a tasty glass of wine (or two), and have become friends with the lovely staff. It feels like home, which is nice in a packed—sometimes disconnected and lonely—city like New York.
What is one helpful and informative Instagram account you would recommend following?
I have another two that are tied for first! I love Girls’ Night In’s Instagram, which is a weekly newsletter and community focused on women making the most of their downtime. It has the best self-care tips. I also love Standards Manual’s Insta, which features the beautiful and nerdy books from their gorgeous graphic design bookstore in Brooklyn. There is something calming about a social media account solely dedicated to stunning heavy tomes.
What is your favorite hearty recipe?
Jamie Oliver’s Bolognese. It includes fatty bacon, and you bake it to soak up all the juices. Yum!
What is The One Thing you do daily, that keeps you balanced and in check?
Every morning I go on a little run—emphasis on the word little. It’s probably just about 10-15 minutes, but it clears my mind and kicks me into gear for the day.
Images provided by Alex Daly.